Business Administration with a Concentration in Marketing, BA

Business Administration Marketing Degree Program Overview

Earning a bachelor’s degree in Business Administration can help students strengthen their analytical, problem-solving, and leadership skills. The Marketing BA concentration adds specialized coursework in consumer behavior, marketing analytics, and sales. Students can build career-focused abilities through experiential learning opportunities while selecting marketing electives based on their interests and goals.

New England College’s Bachelor of Business Administration with a concentration in Marketing degree prepares students for careers in advertising, sales, marketing management, and marketing research. This concentration focuses on developing strategies to meet consumers’ needs and desires.

Available BA in Business Administration Concentrations

• Accounting
• Marketing

Additional Academic Options

• Associate of Arts: Receive a general business background in two years.
• Master of Business Administration: If you are especially motivated, you can qualify to participate in our accelerated Master of Business Administration (MBA) program and earn both a BA and an MBA in under five years. Both degrees may be earned with a combined 148 credits, and after receiving your bachelor’s degree at NEC, you will be eligible for a 25% discount on the master’s program.

Business Administration with a Concentration in Marketing Program Highlights

Why Earn Your Bachelor of Business Administration in Marketing Degree?

Professionals with sales and marketing skills are in high demand. Students can learn how to research customers’ needs, create strategic marketing plans, and build client relationships as business administration marketing majors. 

NEC’s program helps students develop teamwork skills through group projects and leadership opportunities. Students use case study analysis, hands-on projects, and in-class exercises to deepen their business and marketing knowledge. Business administration marketing majors can also complete a voluntary internship to strengthen their marketing skills and network.

Graduates with a Bachelor of Business Administration in Marketing degree pursue in-demand roles in marketing, sales, advertising, and related fields—all paths with considerable opportunities for advancement.

Bachelor of Business Administration Concentration in Marketing Learning Outcomes

Students who complete this program will be able to:

• Apply the language and principles of accounting, marketing, management, and finance
• Analyze decisions using quantitative methods and information systems
• Evaluate legal, ethical, and global environments
• Develop effective decisions and actions for sustainable enterprises

What Can You Do with a Business Administration Degree in Marketing?

Professionals with a Bachelor of Business Administration with a concentration in Marketing can qualify for a range of in-demand careers. Foundational business training can lead to opportunities in both for-profit and not‐for‐profit organizations. Graduates work in fields such as sales, advertising, finance, project management, and public relations. 

Specialized marketing courses also prepare students for careers as market research analysts, marketing specialists, buyers, and purchasing agents. With experience, professionals can move into high-paying management roles as marketing managers, advertising managers, and fundraising managers.

Accreditation

In addition to institutional accreditation by the New England Commission of Higher Education (NECHE), NEC is also accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for the following business programs:

• BA in Business Administration, online and on campus, all concentrations
• MBA, all concentrations, English and Spanish
• MBA Executive program, all concentrations

Dr. Carrie Colbert Wins ACBSP Teaching Excellence Award

Dr. Carrie Colbert, Professor of Business Administration at New England College, has been selected as a regional recipient of the 2024 ACBSP Teaching Excellence Award. Each year, the Accreditation Council for Business Schools and Programs (ACBSP) celebrates excellence in teaching by recognizing faculty members who go above and beyond in their dedication to students.

“I am humbled and honored to be recognized for the work I do for my students,” Colbert stated. “My number one priority has always been my students and making sure they have everything they need to successfully achieve their professional and personal goals.”

Recognition and Rankings

NEC Ranked Top College in New Hampshire

New England College in New Hampshire has earned recognition as a leading college in the state, as acknowledged by Intelligent.com, a credible source for evaluating higher education programs.

NEC Ranked Leading College in New Hampshire

New England College in New Hampshire has earned recognition as a leading college in NH, as acknowledged by EduRank, a credible source for evaluating higher education programs.

NEC Ranked Top College in New Hampshire

New England College in New Hampshire has earned recognition as one of the best colleges in New Hampshire, as acknowledged by Academic Influence, a credible source for evaluating higher education programs.

Program Data

Below is information on student enrollment, yearly graduates, and the share that students in business programs make as a percentage of all NEC undergraduate students. The data shown is from the fiscal/academic year ending in June 2024. The data for each program includes all students in the below-referenced program, including those enrolled in a concentration.

Method of calculation:

• Enrollments—Includes any student who was enrolled in the program at any time during the fiscal/academic year 2024. Students who were enrolled in multiple semesters are only counted once.
• Share of Programs—Includes any student who was enrolled in the program at any time in the year 2024 taken as a percentage of all students enrolled in any NEC degree program at any time during the fiscal/academic year 2024. Students who were enrolled in multiple semesters are only counted once.
• Graduates–Included any student who graduated from one of the referred programs at any time during the fiscal/academic year 2024.
• Graduates as a percentage of enrollment—The percent of graduating students as a percent of the total number of enrolled students during the fiscal/academic year 2024. Note that if all students who entered the four-year program stayed at NEC and graduated on time, this percent would be 25% as graduating seniors would make up a quarter of all the students enrolled in the program. A number less than 25% suggests that some students are taking longer to graduate, do not graduate, transfer, or that enrollments are uneven between years.