Business Administration Marketing Degree Program Overview
Earning a bachelor’s degree in Business Administration can help students strengthen their analytical, problem-solving, and leadership skills. The Marketing BA concentration adds specialized coursework in consumer behavior, marketing analytics, and sales. Students can build career-focused abilities through experiential learning opportunities while selecting marketing electives based on their interests and goals.
New England College’s Bachelor of Business Administration with a concentration in Marketing degree prepares students for careers in advertising, sales, marketing management, and marketing research. This concentration focuses on developing strategies to meet consumers’ needs and desires.