Business Administration—Marketing Concentration, BA - New England College
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Business Administration with a Concentration in Marketing, BA

Go beyond the marketing core to explore areas like marketing management, advertising and promotion, and market research in more depth.

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Business Administration Marketing Degree Program Overview

Earning a bachelor’s degree in Business Administration can help students strengthen their analytical, problem-solving, and leadership skills. The Marketing BA concentration adds specialized coursework in consumer behavior, marketing analytics, and sales. Students can build career-focused abilities through experiential learning opportunities while selecting marketing electives based on their interests and goals.

New England College’s Bachelor of Business Administration with a concentration in Marketing degree prepares students for careers in advertising, sales, marketing management, and marketing research. This concentration focuses on developing strategies to meet consumers’ needs and desires.

 

Available BA in Business Administration Concentrations

 

Additional Academic Options

  • Associate of Arts: Receive a general business background in two years.
  • Master of Business Administration: If you are especially motivated, you can qualify to participate in our accelerated Master of Business Administration (MBA) program and earn both a BA and an MBA in under five years. Both degrees may be earned with a combined 148 credits, and after receiving your bachelor’s degree at NEC, you will be eligible for a 25% discount on the master’s program.

Business Administration with a Concentration in Marketing Program Highlights

 

Hands-on Tailored Skill Building
Gain experience with specialized learning opportunities.  Customize your degree with upper-division marketing electives. Strengthen your research and analytical skills.

Why Earn Your Bachelor of Business Administration in Marketing Degree?

Professionals with sales and marketing skills are in high demand. Students can learn how to research customers’ needs, create strategic marketing plans, and build client relationships as business administration marketing majors. 

NEC’s program helps students develop teamwork skills through group projects and leadership opportunities. Students use case study analysis, hands-on projects, and in-class exercises to deepen their business and marketing knowledge. Business administration marketing majors can also complete a voluntary internship to strengthen their marketing skills and network.

Graduates with a Bachelor of Business Administration in Marketing degree pursue in-demand roles in marketing, sales, advertising, and related fields—all paths with considerable opportunities for advancement.

 

Bachelor of Business Administration Concentration in Marketing Learning Outcomes

Students who complete this program will be able to:

  • Apply the language and principles of accounting, marketing, management, and finance
  • Analyze decisions using quantitative methods and information systems
  • Evaluate legal, ethical, and global environments
  • Develop effective decisions and actions for sustainable enterprises

What Can You Do with a Business Administration Degree in Marketing?

Professionals with a Bachelor of Business Administration with a concentration in Marketing can qualify for a range of in-demand careers. Foundational business training can lead to opportunities in both for-profit and not‐for‐profit organizations. Graduates work in fields such as sales, advertising, finance, project management, and public relations. 

Specialized marketing courses also prepare students for careers as market research analysts, marketing specialists, buyers, and purchasing agents. With experience, professionals can move into high-paying management roles as marketing managers, advertising managers, and fundraising managers.

Market Research Analyst

$63,920*

 Buyer or Purchasing Agent

$63,470*

 Marketing Manager

$135,030*
*Salary data from the U.S. Bureau of Labor Statistics (BLS) as of May 2021

 

Accreditation

ACBSP accreditation logo

In addition to institutional accreditation by the New England Commission of Higher Education (NECHE), NEC is also accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for the following business programs:

  • BA in Business Administration, online and on campus, all concentrations
  • MBA, all concentrations, English and Spanish
  • MBA Executive program, all concentrations

Dr. Carrie Colbert Wins ACBSP Teaching Excellence Award

Professor Carrie ColbertDr. Carrie Colbert, Professor of Business Administration at New England College, has been selected as a regional recipient of the 2024 ACBSP Teaching Excellence Award. Each year, the Accreditation Council for Business Schools and Programs (ACBSP) celebrates excellence in teaching by recognizing faculty members who go above and beyond in their dedication to students.

“I am humbled and honored to be recognized for the work I do for my students,” Colbert stated. “My number one priority has always been my students and making sure they have everything they need to successfully achieve their professional and personal goals.”

Read More

Why Choose NEC?

New England College (NEC) is a private, nonprofit college founded in 1946 to serve the needs of servicepeople attending college on the GI Bill after World War II and is accredited by the New England Commission of Higher Education. Today, NEC is an innovative, military-friendly institution and one of the top five liberal arts colleges in New Hampshire.

NEC offers 60 associate and bachelor’s degrees, as well as more than 20 master’s degrees and one doctoral degree program, all delivered by dedicated faculty focused on giving students opportunities to live what they learn. With access to many clubs, outdoor activities, natural areas, internships, and professor-led trips, NEC students have many ways to meet new people and try new things.

At NEC, the world is your classroom.

Find Out More

Recognition and Rankings

Best College In New Hampshire as ranked by Inteligent.com

NEC Ranked Top College in New Hampshire

New England College in New Hampshire has earned recognition as a leading college in the state, as acknowledged by Intelligent.com, a credible source for evaluating higher education programs.

 

 

 

 

Edurank logo for best college in New Hampshire

NEC Ranked Leading College in New Hampshire

New England College in New Hampshire has earned recognition as a leading college in NH, as acknowledged by EduRank, a credible source for evaluating higher education programs.

 

 

 

 

AcademicInfluence.com logo for best college in New Hampshire

NEC Ranked Top College in New Hampshire

New England College in New Hampshire has earned recognition as one of the best colleges in New Hampshire, as acknowledged by Academic Influence, a credible source for evaluating higher education programs.

 

 

Program Data

Below is information on student enrollment, yearly graduates, and the share that students in business programs make as a percentage of all NEC undergraduate students. The data shown is from the fiscal/academic year ending in June 2024. The data for each program includes all students in the below-referenced program, including those enrolled in a concentration.

Program Enrollment Share of Programs Graduates Graduates as a % of Enrollment
BA Residential 125 10.6% 25 10.1%
BA Online 52 4.4% 14 5.6%

 

Method of calculation:

  • Enrollments—Includes any student who was enrolled in the program at any time during the fiscal/academic year 2024. Students who were enrolled in multiple semesters are only counted once.
  • Share of Programs—Includes any student who was enrolled in the program at any time in the year 2024 taken as a percentage of all students enrolled in any NEC degree program at any time during the fiscal/academic year 2024. Students who were enrolled in multiple semesters are only counted once.
  • Graduates–Included any student who graduated from one of the referred programs at any time during the fiscal/academic year 2024.
  • Graduates as a percentage of enrollment—The percent of graduating students as a percent of the total number of enrolled students during the fiscal/academic year 2024. Note that if all students who entered the four-year program stayed at NEC and graduated on time, this percent would be 25% as graduating seniors would make up a quarter of all the students enrolled in the program. A number less than 25% suggests that some students are taking longer to graduate, do not graduate, transfer, or that enrollments are uneven between years.

Degree Requirements

Business Administration: Marketing, BA

Download Course Requirements

Business Core

(52 Credits)

Required Courses for Marketing Concentration

(12 Credits)

The marketing concentration prepares students for careers in advertising, sales, marketing management and marketing research. This concentration focuses on developing strategies to meet the needs and wants of consumers.

Marketing Electives

Select two courses from the following list:  (8 Credits)

Liberal Arts & Sciences Core Curriculum, Bachelor's Degree

Electives

Select additional electives to reach 120 credits for a Bachelor's degree. 

Faculty

  • Dr. Carrie Colbert

    Professor Carrie Colbert

    Professor, Business Administration
    Phone: 603.428.2438
    Email: ccolbert@nec.edu

    Expertise and Achievements
    • Holds five marketing certifications
    • Member of American Marketing Association, Network of Executive Women, and National Association of Professional Women
    • Guest speaker on a variety of business and marketing topics

    Educational Background
    Doctor of Management, University of Maryland Global Campus
    MBA, California State University, Los Angeles
    BS in Marketing Management, California State University, Los Angeles

    Bio
    Dr. Carrie Colbert, Dr. C to her students, manages the marketing side of the Management Division. She teaches the majority of the marketing courses, including Advertising and Brand Promotions, Digital Media Marketing, Consumer Behavior, and Personal Selling and Customer Relationships.

    By trade, Dr. Colbert is a marketing management professional with over 20 years of experience in strategic marketing, promotion development, data analysis, and marketing management. She has held senior-level positions with Valassis Communications, Dole Food Company, Symphony IRI, and The Nielsen Company. She has also worked with many CPG manufacturers such as Nestle USA, Kraft, Mission Tortillas, and Nissin Foods, along with various grocery and drug retailers (e.g., Ahold USA, Delhaize, Winn Dixie, Rite Aid, etc.).

    Dr. Colbert owns and operates Doctor Colbert Consulting, a marketing management consulting company where she helps small businesses build their customer base and increase exposure.

  • Cynthia Burns Martin

    Professor, Business Administration; Associate Dean for Institutional Effectiveness
    Phone: 603.428.2214
    Email: cmartin@nec.edu

    Expertise and Recent Press

    Expertise:
    Cynthia’s recent writing and public presentations are place-based non-fiction—prompted by oral tradition or published town histories; informed by extensive primary document research; focused on decisions made by individuals; and understood within the context of broad national and regional changes in the economy, technology, political environment, and society during the 19th and early 20th centuries.

    Recent Press:

    • New England College, Arcadia Publishing, 2016
    • Vinalhaven Island’s Maritime Industries, Arcadia Publishing, 2015
    • “Bodwell Granite Company Store and the Community of Vinalhaven, Maine, 1859–1919,” Maine History, 2012

     

    Educational Background
    MBA, Boston University
    AB in English Literature, Smith College

    Bio
    Cynthia Burns Martin, Associate Dean of Institutional Effectiveness, is responsible for accreditation and assessment of New England College. She is a tenured Professor of Business Administration, with more than 30 years of fulltime teaching experience, primarily in undergraduate marketing and management, at NEC. In the past, she served as Assistant Dean of the Management Division, Chair of the Management Collegium, Chair of the Social Sciences Division, and Assistant Dean for Special Projects. She is an elected member of the Scholar Practitioner Committee of the Accreditation Council for Business Schools and Programs, which publishes the Transnational Journal of Business.

  • Dr. Erin Wilkinson Hartung

    Dean of Management; Associate Professor, Business Administration
    Office: John Lyons Center
    Phone: 603.428.2301
    Email: ewilkinsonhartung@nec.edu

    Educational Background

    • DBA with specialization in International Business—Marketing, Alliant International University
    • MIBA, U.S. International University
    • BA in International Relations, Second Major in Business Economics, University of San Diego

     

    Research Interests

    • Social venture business models
    • Livelihood development and sustainable entrepreneurship in Sub-Saharan Africa

     

    Bio
    Erin Wilkinson Hartung is a marketing, academic, and business consultant with over 15 years of experience in higher education, global development, and small business advising. Her specialties include competitive analysis, international marketing, consumer behavior, and sustainable entrepreneurship in Sub-Saharan Africa. She has held international teaching positions

    Wilkinson Hartung has consulted with numerous small business agencies—such as the SBDC, CWE, and MBDA—assisting small businesses with market planning and training, often times bringing client projects into the classroom. She also has experience in global development championing women’s empowerment as she has worked on several NGO-sponsored international livelihood development projects.

    Wilkinson Hartung is a Fulbright Scholar and spent 2012 teaching, doing research, and working on social venture marketing and sustainable entrepreneurship in Tanzania. She continues traveling to Tanzania and is active in her follow up on these entrepreneurship projects. Outside of her professional interests, Wilkinson Hartung travels widely, cooks, bikes, and kayaks. A transplant from southern California, she enjoys living in New England with her family and dogs.

Frequently Asked Questions

How long does it take to complete the Bachelor of Business Administration in Marketing program?

The Bachelor of Business Administration with a Marketing concentration requires 120 credits. Full-time students can complete the program in around four years. NEC also offers part-time enrollment options. Students with prior college credits can transfer up to 90 credits toward their bachelor’s degree.

 

How is the Bachelor of Business Administration with a concentration in Marketing program structured?

NEC’s Business Administration in Marketing program offers foundational training in business through its core business classes. The 52-credit curriculum covers marketing, operations management, accounting, finance, and leadership. Students who select the 12-credit marketing concentration then complete upper-division marketing courses, including a course in consumer research. Students then choose two four-credit electives to customize their degrees, with options such as digital marketing management, marketing research, and sports marketing.

 

What are the benefits of a Business Administration marketing degree?

NEC’s Bachelor of Business Administration with a concentration in Marketing program blends foundational business training with specialized marketing coursework. Students can gain in-demand analytical and research skills that can lead to a variety of business-related careers. Electives allow students to customize the program to prepare for roles in sports marketing, digital marketing, public relations, or sales.

 

How do I enroll in the Bachelor of Business Administration in Marketing program?

Apply to the Bachelor of Business Administration in Marketing program at NEC by submitting an application online. To enroll, you will need your official high school transcripts and any college transcripts for transfer credits. NEC uses test-optional admissions, meaning you do not need to submit SAT or ACT scores.

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